Hello there - I'm Jeremy Johnson!
Seasoned UX design generalist, specializing in designing end-to-end solutions for web, mobile, and voice-driven customer experiences.

Alexa Gadgets

Overview The Alexa Gadgets team was formed in 2016. Alexa Gadgets are fun and delightful accessories, which can pair to compatible Echo devices via Bluetooth. As a new team, I was responsible for building out the UX group and defining the CX for the Alexa Gadgets Toolkit. I spent my early days on the team wearing the hat of a product manager, working with different partners to help bring the Destiny 2 Ghost Skill and device to market. Our team was responsible for creating first-party reference gadgets, but my role was primarily focused on designing and delivering tools and services for third-party developers and manufacturers, allowing them to create their own gadgets.

CompanyAmazon Roles UX Manager, Lead UXD, Product Manager, VXD, IXD, IA, User Researcher Year 2016 - 2019

Destiny Skill and Ghost I took on the role of PM for the initial scoping and definition of the Bungie/Activision effort to deliver a Ghost gadget and companion skill for Bungie’s Destiny 2 console game. This was the first integration of an Alexa skill into a major console game. I coordinated design efforts between Alexa Gadgets, Bungie, Activision, Idea Planet, and AKQA. As a huge fan of the Destiny franchise, I was honored to work with Bungie to define utterances and responses for the skill tree, work through device (Ghost) interactions, and explore back-end solutions to enable skill interactions between the Destiny game and the Ghost device.

AccoladeThe Destiny Skill won the Silver Lion Award in the "Digital Craft Lions – Innovative Use of Technology" category at the 2018 Cannes Lions International Festival of Creativity.

Alexa Gadget Marketing Pages To help creators discover and learn more about Alexa Gadgets, and help generate leads, I worked closely with the Gadget marketing team to produce copy and design & layout the content for our Alexa Gadgets marketing pages. I leveraged Alexa’s visual design library to ensure consistency with other Alexa programs, and I created new visual assets, background images, and iconography, which were added to the overall Alexa design library.

Gadget Skill API The Gadget Skill API is an interface that allows a skill to communicate and control a gadget, such as the Echo Button device. This required close collaboration with several stakeholder teams including the Alexa Skill Store, and the Alexa Skills Kit teams. I was responsible for defining the enablement process of the Gadget Skill API through the Alexa Skills Toolkit as well as defining how Echo Button skills would be represented within an Alexa Skill detail page so that customers understood whether or not a Skill worked with Echo Buttons, how many Echo Buttons the skill supported, and how many players could participate.

Echo Button Simulator As a part of the Alexa Skill API, I took on the challenge of designing an Echo Button simulator, which would allow developers to simulate any Echo Button Skill experience from within the ASK Skill Builder. Although on the surface this may seem like an simple UI addition, there is vast complexity under the surface that had to be accounted for in the CX. Including, location within the simulator, number of buttons to show, accurate color response, enablement and disablement of the button panel, and button response representation in the feed. Additionally, making such a drastic change to the layout of the simulator required our development team to re-architecture the codebase to make it more modular. I worked closely with our lead developer for this project and together we were able to sell my proposed changes to the simulator team and help implement the changes. This required close collaboration with the simulator team and the Alexa Skills Kit Team.

Gadget Registration To allow developers and manufacturers to register a Gadget and gain access to the APIs that allow a Gadget to communicate with an Echo device, I owned the UI integration of Alexa Gadgets into the AVS registration flow. I worked closely with the Alexa Voice Services UX Product, and Dev team to implement the updated functionality and messaging throughout the registration flow.

VUI: Light Rhapsody Light Rhapsody, our first Gadget developed by an external manufacturer, Gemmy Industries, was a strand of smart lights that could respond to the beat of a song and that could be controlled through a skill. I was responsible for designing the Voice User Experience for this skill. The design of the voice experience was a complicated project, which involved designing a VUI that would enabling users to setup their lights, summon different themes, colors, and effects, and get help, if needed. I worked hand in hand with Business Development, Product, and our solutions architect to deliver this experience.