I lead design efforts to completely overhaul the Bidsystem advertising management solution. Bidsystem 2.0 was a robust SAAS web application that allowed advertisers to create and manage marketing campaigns, view performance metrics, and track conversions. I designed the login and signup flow, post login dashboard, campaign creation, Ad Groupings, Targeting, Bidding Levels, Analytics, Account Management, and Settings.
Glossy buttons FTW! #2009DesignTrends
RoleSr. Design Lead
Layout / IA
Usability Testing Year 2009